GOLD PLATING FOR WATCHMAKERS

Watchmakers:
restore the exterior.
protect the promise.

When a case, bracelet or clasp is to be gold plated, the surface work should not become a complaint later. LAFFARTS assesses photos, material, use and the appropriate gold layer before you make a firm promise to your client.

WHAT CHANGES

Turn outsourced surface work into a process your workshop can stand behind.

The client wants the watch back, not an explanation. Gold plating therefore needs a process that clarifies technical feasibility and realistic expectations before any parts are sent in.

1
Photos instead of guessworkSend photos and details before any part is shipped.
2
Gold layer matched to useWe distinguish visible surfaces, contact points, edges and real everyday use.
3
An answer you can pass onYou receive a clear assessment, not just a price without context.
WORKSHOP LOGIC

The question is not only: can it be gold plated?

The better question is: which preparation, gold layer and expectation fit the part and its intended use?

Material & surface

Preparation, polishing, existing coating and edges determine the finished appearance.

Use & wear

A watch case, bracelet, clasp or occasional-use component requires a different recommendation according to real wear.

Client expectation

We help set realistic expectations early, before they turn into complaints.

RISK

A wrong promise costs more than the gold plating.

If watch cases, bracelets, clasps, crowns and visible small parts are accepted without assessment, the usual problems follow: wrong layer thickness, unclear adhesion risk, unsuitable color and disappointed expectations.

Too little wear reserve

A decorative layer is often not appropriate for heavily used contact points.

Sold with the wrong expectation

The client hears “new” and may expect a permanent technical solution without limits.

Unclear responsibility

A clear assessment before the order keeps responsibilities understandable for everyone.

PARTS & COMMISSIONS

Suitable for fully disassembled watch cases, bracelets, clasps, crowns and selected visible metal parts that are appropriate for electroplating. Movements, crystals and seals must not be sent in.

Nothing needs to be shipped immediately. Photos, a short note on intended use and the desired result are enough to start.

Restore a customer piece

When the exterior no longer matches the value or history of the watch.

Complete the workshop job

When your workshop handles the watchmaking work but needs a specialist gold surface externally.

Prevent complaints

When durability and visual expectations need to be clarified before the client commits.

PROCESS

A process your workshop can confidently stand behind.

1. Send photos

Several angles, worn areas and the desired gold tone are enough for the first assessment.

2. Receive an assessment

We outline risks, suitable gold-layer options and the sensible next steps.

3. Send the disassembled part

Only after approval is the fully disassembled metal part suitable for electroplating sent in securely. LAFFARTS does not perform disassembly, reassembly or other watchmaker work.

4. Plan the return

You receive the finished part back and retain control of the client communication.

PRICE & GOLD

Price is based on surface area, preparation and gold-layer thickness.

B2B only works cleanly when you do not have to quote imaginary prices. We assess visible surface area, preparation and layer thickness first.

µ
1 µmfor decorative requirements with lower wear.
3
3 µmfor visible parts with normal use.
5
5 µmfor higher wear where the part and geometry allow it.
TRUST

Your name stays in front. The work behind it has to be right.

LAFFARTS works so you can stay confident with your client: photo assessment, documented recommendations and a clear enquiry path.

Discreet partner

No loud third-party brand between you and your client.

Clear limits

If a job is technically unsuitable, that is clarified before shipment.

Premium surface

Appearance, feel and gold tone are selected to suit the part.

QUESTIONS

We clarify the typical questions before the order.

“How does it hold up in use?”

We assess use and contact areas before recommending a gold layer.

“Can I present this recommendation to my client?”

You receive an assessment that your workshop can explain clearly.

“How do I start?”

With photos, desired result and a short note on how the part will be used.

FAQ

Clarify the essentials, then decide cleanly.

This page is not here to oversell. It is here to trigger the right enquiry and stop unrealistic expectations early.

Can LAFFARTS work as an external B2B partner?

Yes. The process is designed around photo assessment, clear recommendations and discreet work in the background.

Can a price be provided before shipment?

Only when surface area, preparation, material and desired layer are sufficiently clear.

What information do you need?

Photos, dimensions where available, intended use, problem areas and desired gold tone.

Can I keep the client relationship?

Yes. The service supports your workshop process rather than replacing your relationship with the client.

B2B ENQUIRY

Send the next commission as photos first.

We assess whether fully disassembled watch cases, bracelets, clasps, crowns and selected metal parts are suitable for gold plating, which gold layer makes sense and how the commission should be handled.